BOBBY HSIUNG, XIAN Dimension, Visual Identity, 2021

Investment Conference, Yangzhou State Guesthouse, Yangzhou. 2021


海上有仙山
Upon the sea lies a mountain of immortals.



Info, Credit:XIAN Dimension is a visual identity project for a proposed cultural and commercial destination in Yangzhou, bringing together art, music, food, fashion and youth culture. The concept connects the city’s cultural heritage with an imagined cyberpunk world, reinterpreting the idea of a mythical mountain as a contemporary place for discovery, play and social connection.

The identity centres on a mountain-shaped emblem surrounded by an orbit and stars, combining a landscape motif with references to space and digital worlds. Neon green and pink, gradients and luminous outlines carry this idea through the graphic language. The mountain silhouette also becomes a frame for changing imagery. Concept variations explore how different artworks, patterns and cultural references can inhabit the same mark, giving the identity room to change while keeping a recognisable shape.

The project is located in Hongyuan at 10 Dahongqiao Road, Hanjiang District, Yangzhou, Jiangsu, China.

Design led by Bobby Zhaocheng Xiong, with project management by Daxin Gao.
Details (4)
Moodboard, XIAN Dimension, 2021, Shanghai
Visual Identity, XIAN Dimension, 2021, Shanghai

Investment Conference, Yangzhou State Guesthouse, Yangzhou. 2021
BOBBY HSIUNG

Upcoming: 

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Previously: 

         Art
After Eden, 2026, The Crypt Gallery, London●
LOLLIPOP for HSIUNG®, 2025, London○
DROPS for HSIUNG®, 2025, London●
Prophecy, 2024, London●
our slanted. deserted. pursuit, 2024, hARTSlane, London●
Mutual Metaphor, 2023, London●
Monument, 2022, London●
New Deity, 2022, London●
Flower, 2022, London●

         Design
THE EEL PROJECT, Visual Identity, 2026●
HSIUNG®, Visual Identity, 2025●
Lighthouse Art, Visual Identity, 2024●
Musicians in the UK, Visual Identity, 2024●
S**tboo Studio, Visual Identity, 2023●
XIAN Dimension, Visual Identity, 2021●Founder of HSIUNG® and THE EEL PROJECT CIC, 
aka Bobby Zhaocheng Xiong, 
based in London

Artist, curator and multidisciplinary designer whose practice spans interactive installations, digital media, moving image and visual communication. Drawing on East Asian cultural references and speculative technologies, his art explores spirituality, posthumanism and belief systems through immersive environments and participatory experiences. With a background in computational arts and industrial design, his design work extends across visual identity, photography, print and exhibition environments, bringing together digital experimentation and physical production. His work has been presented at the V&A Digital Design Weekend, Creative Machine and the 100+ Asia Art Season, and he was shortlisted for the Lumen Prize.

CV
bobby@hsiung.co.uk
@zchsiung

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