BOBBY HSIUNG, Lighthouse Art, Visual Identity, 2024

Lighthouse Art Festival, 2024, Newspeak House, London


Lighting the way for art and creative exchange.



Info, Credit:Founded in London in 2023, Lighthouse Art is an independent cultural space hosting art fairs, film screenings, concerts and other creative events. It aims to balance artistic practice with commercial sustainability while supporting people working in the creative industries. Its programme brings different communities together and encourages engagement with social issues through art.

The visual identity draws inspiration from a lighthouse and its beams of light. Angular forms radiate from a shared point, suggesting direction, visibility and connection. These shapes form the logo and extend into a modular system for event communication, signage and wayfinding. Enlarged, rotated or combined, the beams become containers for text and directional information. A black and white palette maintains clarity across photographic backgrounds and physical spaces, connecting the organisation’s identity with how audiences navigate its events.

The project is commisioned by Lighthouse Art. 

Visual identity and graphic design by Bobby Zhaocheng Xiong.
Details (5)

BOBBY HSIUNG

Upcoming: 

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Previously: 

         Art
After Eden, 2026, The Crypt Gallery, London●
LOLLIPOP for HSIUNG®, 2025, London○
DROPS for HSIUNG®, 2025, London●
Prophecy, 2024, London●
our slanted. deserted. pursuit, 2024, hARTSlane, London●
Mutual Metaphor, 2023, London●
Monument, 2022, London●
New Deity, 2022, London●
Flower, 2022, London●

         Design
THE EEL PROJECT, Visual Identity, 2026●
HSIUNG®, Visual Identity, 2025●
Lighthouse Art, Visual Identity, 2024●
Musicians in the UK, Visual Identity, 2024●
S**tboo Studio, Visual Identity, 2023●
XIAN Dimension, Visual Identity, 2021●Founder of HSIUNG® and THE EEL PROJECT CIC, 
aka Bobby Zhaocheng Xiong, 
based in London

Artist, curator and multidisciplinary designer whose practice spans interactive installations, digital media, moving image and visual communication. Drawing on East Asian cultural references and speculative technologies, his art explores spirituality, posthumanism and belief systems through immersive environments and participatory experiences. With a background in computational arts and industrial design, his design work extends across visual identity, photography, print and exhibition environments, bringing together digital experimentation and physical production. His work has been presented at the V&A Digital Design Weekend, Creative Machine and the 100+ Asia Art Season, and he was shortlisted for the Lumen Prize.

CV
bobby@hsiung.co.uk
@zchsiung

© 2026