Children’s Day, 2023, Depford Park, London
A hole where everything happens.
The visual identity draws inspiration from the idea of a hole that can contain everything. Conceived as a space for unlimited possibilities, the hole holds different bodies, desires, ideas and experiences without prescribing a single interpretation. This concept takes shape through bold circular forms that recur across the typography, photography and printed materials. Placed over photographs of the body, the black circles introduce a tension between what is revealed, what is concealed and what the viewer imagines. Circular letterforms echo this motif, carrying it into the studio’s name. Across business cards and product packaging, the hole becomes a consistent visual element that connects the studio’s varied output and expresses its openness to different ways of seeing and thinking.
Creative Directed and graphic designed by Bobby Zhaocheng Xiong, with handcrafted pieces by Shiting Yang.
Details (17)
Upcoming:
/
Previously:
Art
After Eden, 2026, The Crypt Gallery, London
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LOLLIPOP for HSIUNG®, 2025, London
○DROPS for HSIUNG®, 2025, London
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Prophecy, 2024, London
●our slanted. deserted. pursuit, 2024, hARTSlane, London
●Mutual Metaphor, 2023, London
●Monument, 2022, London
●New Deity, 2022, London
●Flower, 2022, London
●Design
THE EEL PROJECT, Visual Identity, 2026
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HSIUNG®, Visual Identity, 2025
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Lighthouse Art, Visual Identity, 2024
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Musicians in the UK, Visual Identity, 2024
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S**tboo Studio, Visual Identity, 2023
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XIAN Dimension, Visual Identity, 2021
●aka Bobby Zhaocheng Xiong,
based in London
Artist, curator and multidisciplinary designer whose practice spans interactive installations, digital media, moving image and visual communication. Drawing on East Asian cultural references and speculative technologies, his art explores spirituality, posthumanism and belief systems through immersive environments and participatory experiences. With a background in computational arts and industrial design, his design work extends across visual identity, photography, print and exhibition environments, bringing together digital experimentation and physical production. His work has been presented at the V&A Digital Design Weekend, Creative Machine and the 100+ Asia Art Season, and he was shortlisted for the Lumen Prize.
CV
bobby@hsiung.co.uk
@zchsiung
© 2026