BOBBY HSIUNG, Musicians in the UK, Visual Identity, 2024

East Wind Spring Festival Concert, 2024, Sinfonia Smith Square, London


Musical Encounter of East and West. 



Info, Credit:Musicians in the UK (MIUK) is a cultural platform connecting independent musicians from China and the West through classical music. Through concerts, collaborative performances and music education programmes, it creates opportunities for cultural exchange and brings together musicians with different backgrounds and artistic perspectives. Projects such as the East Wind concert series explore the relationship between Eastern and Western musical traditions, presenting classical music through diverse repertoires and contemporary approaches to performance.

The visual identity takes the silhouette of a grand piano as its starting point, translating a familiar instrument into a bold, adaptable graphic form. The upward tilt introduces a sense of movement and growth, reflecting the energy and aspirations of the young musicians behind the platform. A predominantly black and white palette references the piano’s keys, while bilingual typography brings Chinese and English into a shared composition. 

The project is commisioned by Musicians in the UK. 

Visual identity and graphic design by Bobby Zhaocheng Xiong.
Details (3)
Christmas Healing Concert, 2024, Siobhan Davies Studios, London


BOBBY HSIUNG

Upcoming: 

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Previously: 

         Art
After Eden, 2026, The Crypt Gallery, London●
LOLLIPOP for HSIUNG®, 2025, London○
DROPS for HSIUNG®, 2025, London●
Prophecy, 2024, London●
our slanted. deserted. pursuit, 2024, hARTSlane, London●
Mutual Metaphor, 2023, London●
Monument, 2022, London●
New Deity, 2022, London●
Flower, 2022, London●

         Design
THE EEL PROJECT, Visual Identity, 2026●
HSIUNG®, Visual Identity, 2025●
Lighthouse Art, Visual Identity, 2024●
Musicians in the UK, Visual Identity, 2024●
S**tboo Studio, Visual Identity, 2023●
XIAN Dimension, Visual Identity, 2021●Founder of HSIUNG® and THE EEL PROJECT CIC, 
aka Bobby Zhaocheng Xiong, 
based in London

Artist, curator and multidisciplinary designer whose practice spans interactive installations, digital media, moving image and visual communication. Drawing on East Asian cultural references and speculative technologies, his art explores spirituality, posthumanism and belief systems through immersive environments and participatory experiences. With a background in computational arts and industrial design, his design work extends across visual identity, photography, print and exhibition environments, bringing together digital experimentation and physical production. His work has been presented at the V&A Digital Design Weekend, Creative Machine and the 100+ Asia Art Season, and he was shortlisted for the Lumen Prize.

CV
bobby@hsiung.co.uk
@zchsiung

© 2026