BOBBY HSIUNG, THE EEL PROJECT, Visual Identity, 2026

THE EEL with Artworks, Visual Identity, London


THE EEL PROJECT creates spaces for artists whose practices engage with questions of intimacy, belonging, diaspora and cultural translation, exploring what can emerge in the in-between.



Info, Credit:THE EEL PROJECT is an independent curatorial platform based in London, focused on queer diasporas. It brings artists together to explore identity, intimacy, migration and belonging, considering how people form relationships and a sense of home across different places and cultures. Its first major exhibition, After Eden: Queer Intimacies Beyond Origin, was presented at The Crypt Gallery in London.

The visual identity draws on the eel’s fluid, elusive nature as a metaphor for transformation, ambiguity and resistance to fixed categories. Circles and dots are abstracted from its eye and body markings, while the body is deliberately left incomplete, allowing the featured artwork or artist to become part of the form. Black, light grey and white provide a restrained framework. Pink is used as an accent colour, reflecting the platform’s focus on queer communities and bringing brightness to the visual identity. The identity is completed by its content, creating a flexible visual system that changes with each project.

The Community Interest Company(CIC) was co-founded with Faithe Yang. Visual identity and graphic design by Bobby Zhaocheng Xiong.
Details (2)

BOBBY HSIUNG

Upcoming: 

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Previously: 

         Art
After Eden, 2026, The Crypt Gallery, London●
LOLLIPOP for HSIUNG®, 2025, London○
DROPS for HSIUNG®, 2025, London●
Prophecy, 2024, London●
our slanted. deserted. pursuit, 2024, hARTSlane, London●
Mutual Metaphor, 2023, London●
Monument, 2022, London●
New Deity, 2022, London●
Flower, 2022, London●

         Design
THE EEL PROJECT, Visual Identity, 2026●
HSIUNG®, Visual Identity, 2025●
Lighthouse Art, Visual Identity, 2024●
Musicians in the UK, Visual Identity, 2024●
S**tboo Studio, Visual Identity, 2023●
XIAN Dimension, Visual Identity, 2021●Founder of HSIUNG® and THE EEL PROJECT CIC, 
aka Bobby Zhaocheng Xiong, 
based in London

Artist, curator and multidisciplinary designer whose practice spans interactive installations, digital media, moving image and visual communication. Drawing on East Asian cultural references and speculative technologies, his art explores spirituality, posthumanism and belief systems through immersive environments and participatory experiences. With a background in computational arts and industrial design, his design work extends across visual identity, photography, print and exhibition environments, bringing together digital experimentation and physical production. His work has been presented at the V&A Digital Design Weekend, Creative Machine and the 100+ Asia Art Season, and he was shortlisted for the Lumen Prize.

CV
bobby@hsiung.co.uk
@zchsiung

© 2026